SNICKERS SNAPCHAT
We were asked to get Gen Z users associate Snickers as a brand that is relevant to them by creating a Snapchat filter which adds value/solves a problem for them. We decided to give them an entertaining way to share their out-of-sorts behavior.
ECD: Peter Kain
CDs: Jim Connolly & Damjian Pita
AD: Sara Kway
This filter will add an overlay of a fake magazine title to turn your out-of-sorts selfie into a magazine cover. With each use, you'll get a rotation of funny headlines to place over your image.
This filter appears to be a BREAKING NEWS story and your selfie and overlays a personalized breaking news headline generated using your time and location data.