Accepted Should Mean Accepted

 For Indoor Recess, a 2-week virtual pitch competition, we were tasked to create a spec campaign for Color of Change advocating for safe and more inclusive campuses.

Introducing True Colors, a way to rank universities by their inclusivity and diversity.

 The creative team: Kalana White (AD), Andrew Thompson (AD), Eli Joseph (CW), Lauren Kennedy (Design)

video launch

To kick things off, this video will be posted on Color of Change’s social media channels and sent out to current students.

 Out Of Home Promotional Buzz

These posters will be placed all over campus to highlight and bring attention to diversity issues, and then direct viewers to the True Colors site to share their experiences.

Google Banner Ads

Social Media

 True Colors Site Mockup: Https://Bit.ly/2Vjsbxt

full presentation detailing our strategy, insights, creative, and more: