Pop Rock’s WHAT MAKES YOU POP
Middle schoolers are stuck in this awkward phase between childhood and adolescence and are often overlooked. However, this stage is a magical mix of childlike wonder coupled with maturing awareness, making their quirks, talents, and interests all the more fascinating to witness. Similar to how Pop Rocks is known as this memorable and fun candy that sticks out among the crowd, so do these kids.
AD: Lia Ospina
CW: Me
TikTok Challenge Launch
Introducing the #whatmakesyoupop TikTok challenge! We will ask these kids to show us their talents and skills using the hashtag for a change to be invited to our LUNCHTIME SPECIAL talent showcase.
Chosen participants of the TikTok challenge will be invited to perform in Pop Rock’s LUNCHTIME SPECIAL talent showcase, which will be streamed for all to see. The prizes would be mentorships from esteemed organizations and clubs around the country to support and encourage the talents of all the young participants.
Pop Rocks will then create new characters for each of their 9 flavors, representing the kids and their skills from the showcase.
