MoMA Design Store’s BEYOND ORDINARY
Insight: Art is traditionally thought of as something that is untouchable, something to look at that collects dust in the corner.
Big Idea: Show that you can integrate art into your everyday life through the MoMA Design Store’s functional designs.
CW: Danah Fakhreddine (me)
AD: Sophia DeRosa
OOH
Espress yourself.
Add more flavor to your meal.
Seat yourself on style.
Experiential: The Curate Lounge
During Miami Art Week, the country’s largest modern art event, MoMA Design Store will have a lounge that marries art and function. At Curate Lounge, you can choose not only what you want to eat or drink, but also the aesthetic of your table.
Order your meal and your aesthetic.